Marketing is like a first impression. It is designed to get attention and prompt immediate action.
If everything goes well on first date (the initial marketing message) then that prospective customer will likely come back for a second date to find out more.
This is where branding comes in. Effective branding helps companies differentiate themselves from their competitors and build loyal customer base.
Once Marketing and Branding is done right and when the customer decides that your brand is the best choice for their continued patronage, marriage happens!
Both are equally important.
